Cognitive Surplus: Anything is Entertainment

Posted by Paull Young | Posted in Humour, Internet | Posted on 16-07-2010


Nearly 5 million people have watched this guy REALLY enjoy a double rainbow.

And old mate’s comments at the 2 minute mark of this interview really highlight how the media landscape is changing:

  • “The whole thing is just a trip. It’s this cheap camera I bought on Ebay 6 years ago for $250. It’s easy to upload on YouTube so that’s what I use”

If this bloke can entertain 5 million people… what hope does big media have?

Fixing Your iPhone and Apple Customer Service

Posted by Paull Young | Posted in Business, Humour, Life, Marketing | Posted on 08-07-2010


I’ve been an iPhone user for three years, and like many iPhone owners I’ve cracked my screen (twice). And also like many iPhone owners I’ve had many a horrible experience with Apple and ATT’s arrogant approach to customers.

I knew that the Apple store would charge me an arm and a leg, despite the fancy decor and Genius Bars. So I typed ‘fix iPhone’ into Yelp and found Dr Brendan near me in the East Village who would fix it for $60.

I entered his small East Village apartment to find a bunch of people lining up, two friendly blokes fixing phones and a phone ringing off the hook. To my surprise they’d been featured on CNN today and a legion of similarly disaffected Apple customers had found salvation.

The bigger story here: can a brand like Apple really get away with treating its customers so badly they’ve created a black market in customer service? Dr Brendan’s service was great, but I must admit climbing four flights of steps to a small East Village apartment had me feeling like I was doing a drug deal.

The quote to sum it all up comes from one of Dr Brendan’s other customers today, a hospital employee with a cracked screen:

“Apple’s a total asshole to me. The one time I went in there I scheduled an appointment, you have to wait, they tell you they can’t fix it…”

My advice – if you’re in NYC with a cracked screen or other issue see Dr Brendan. If you’re in the market for an iPhone: buy something else.

Fail Again. Fail Better.

Posted by Paull Young | Posted in Business, Internet | Posted on 07-07-2010


Working alongside Mike Moran at Converseon helped teach me the importance of Do It Wrong Quickly.

So when I saw a link to this poster pop up in my Google Reader I bought it straight away, and it now has pride of place by my desk at work as a constant reminder to keep trying, keep doing, keep failing and keep on measuring.

Failure ain’t bad. Especially in an online world.

New poster for my desk at work

This is How You Announce an Acquisition

Posted by Paull Young | Posted in Humour, Internet | Posted on 03-07-2010


Woot got acquired by Amazon. Why not announce the news with a rapping monkey?

Friday Video: 2nd Grade WOM

Posted by admin | Posted in Uncategorized | Posted on 02-07-2010


Check out this video with a bunch of eight-year old kids who have been running a fundraising campaign for charity: water that has raised thousands of dollars.

Inspiring stuff. And proof that if you have a clear, simple message tied to a strong story and a cause – nearly anyone can become a stellar word-of-mouth marketer.

campaign to watch: Haverford second graders sweat for clean water. from charity: water on Vimeo.

Word of Mouth Super Genius July 20 NYC

Posted by Paull Young | Posted in charity: water, Events, Internet, Marketing | Posted on 01-07-2010


Word of Mouth Supergenius WOM for Water Project=

You should attend the Word of Mouth Super Genius conference in New York on July 20. Learn from the best in the business, get hands on knowledge from people who are ‘doing’ not just talking, and best of all: support charity: water.

Register for the conference and use the code ‘paullismyhero‘ to get $101 off the registration fee… or you can donate that $101 to the events’ mycharitywater fundraising campaign. By doing so you’ll provide clean water to 5 people in the developing world for 20 years.

I’ve attended dozens of social media and word of mouth conferences over the past few years and I rarely get truly excited for them – Word of Mouth Super Genius is a rare one that bucks that trend. The sessions all focus on short, sharp ‘how to’ information, not the standard ‘social media bingo‘ highlights: ‘customer service is marketing’, ‘social CRM’, ‘United Breaks Guitars’ etc that you’ll hear at each and every conference.

The speaking line up speaks for itself: Zappos CEO Tony Hsieh keynoting, Hugh McLeod of Gaping Void fame, my friends Geno Church from Brains on Fire and Lindsay Lebresco at Converseon and big brand speakers from the likes of National Geographic, General Mills, Makers Mark and Yelp.

Plus yours truly sharing the charity: water word of mouth story – a preview of which you can listen to via this interview:

How charity: water is using social media tools to connect with their cause’s biggest believers — live with Paull Young from GasPedal on Vimeo.

So are you in? July 20 in New York City. Register here and use the discount code ‘paullismyhero’ to donate $101 to charity: water. See you there!

Beware Your Corporate Partnerships

Posted by Paull Young | Posted in Current Affairs, Marketing | Posted on 28-06-2010


Choose to partner your brand with another and you’re buying into their corporate reputation… and this might not always be what you expect:

Beware of your corporate partnerships!

Clay Shirky on Cognitive Surplus

Posted by Paull Young | Posted in Internet | Posted on 27-06-2010


My current commute reading is Clay Shirky’s new tome Cognitive Surplus. His Here Comes Everybody is probably the best book I’ve read on how the Internet is changing our culture, so I’m expecting big things from this read.

A section in chapter 1 stuck out enough for me to share here, as Clay looks at the lessons from Kenya’s Ushahidi site that tracked violence there in 2008:

Like all good stories, the story of Ushahidi holds several different lessons:

  • People want to do something to make the world a better place
  • They will help when they are invited to
  • Access to cheap, flexible tools removes many of the barriers to try new things
  • You don’t need fancy computers to harness cognitive surplus; simple phones are enough

But one of the most important lessons is this:

  • Once you’ve figured out how to tap the surplus in a way that people care about, others can replicate your technique, over and over, around the world.

Going Viral: Reddit Helps Maggie’s Sweet 16 Build a Well

Posted by Paull Young | Posted in charity: water, Internet, Marketing | Posted on 24-06-2010


One of the coolest things about working in digital with charity: water is the sheer power of the creativity of our fundraisers at mycharitywater. This struck me in a big way last week when Maggie’s Sweet 16th fundraising drive raised enough to build a well via the support of social news aggregator Reddit.

Last monday I checked out our Google Analytics and noticed a big traffic spike on Thursday and Friday. Digging deeper it turned out thousands of visitors were hitting Maggie’s page from Reddit. Looking at the comments we could clearly see this traffic was converting to donations – even anonymous users donating $160 with comments like “Happy birthday Maggie from Reddit! Your concern and dedication for others in the world is inspiring. Please stay exactly as you are!“.

Inspiring to see yet another example of the online community doing good, and more inspiring to hear from Maggie that the experience changed her life.

My colleague Mo Scarapelli did a great post for our corporate blog on the campaign, some highlights here:

Your campaign exploded right after your dad put a his post on reddit. In three days, you had 5,000 people hit your campaign page! Were you surprised? Especially that so many strangers donated?
I was shocked!!! I didn’t expect any response because I didn’t think strangers would care about my campaign, much less donate to it. Then, I started receiving anonymous $16 donations, and some were donating $160, and I was completely shocked! People were leaving such thoughtful comments, trying to help me reach my goal and it showed me that there really is a lot of kindness in the world, even from strangers, and proved that people will rally around a good cause.

Your cause really impacted others… how did the campaign really impact you?
My grandmother passed away four years ago, and I was really close to her. When my aunt heard about what I was doing, she said that my Nan would be so proud of me. This really touched me, and made me cry. Running this campaign has changed my life. I’m a teenager, and so I never thought I could actually do something influential that could make a difference in others’ lives. But this campaign has completely proved me wrong. The feeling you get when you know you’re helping others is the greatest feeling in the world, and definitely the best birthday present I could have ever asked for.

Thanks for the inspiration Maggie!

Julia Gillard: Australia’s First Female PM

Posted by Paull Young | Posted in Australia, Internet, Life | Posted on 24-06-2010


Tonight I swung by a great geek dinner hosted by my good friend Amanda Rose and new friend Azita Ardakani, but was incredibly distracted by a historic moment breaking down at home: The appointment of Australia’s first female Prime Minister, Julia Gillard.

Now I voted for the man she replaced, Kevin Rudd, and while it was just words his ‘sorry‘ to Australia’s aboriginals delivered a high point for me in my nation’s politics. It’s also a little disappointing she was appointed by backroom manouvering, rather then at the forefont of a national election. Still, I think she’s a remarkable woman and I’m proud to call her the leader of my country.

Interesting from an online standpoint: I first found out this was going on via Twitter at 7am NYC time as news of the #spill started breaking. However by 7pm NYC when the votes were being cast Twitter was having issues, so I dumped their service in favor of Google live search updates. Whatever the service though, once again it was great to be part of a huge moment back home thanks to the power of the Internet.

Bonus: Mumbrella has an image of the souvenir front page of Sydney’s Daily Telegraph:

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