Talking Transparency with the University of Oregon

Posted by Paull Young | Posted in Internet, Marketing | Posted on 19-04-2010

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Last week I did a guest lecture on transparency with my good friend Kelli Matthew’s J412 class at the University of Oregon (via skype – I wish I’d been out there in person!).

Kelli’s students are a bright bunch, so I’ll mainly highlight their thoughts here as they live-tweeted the lecture. I joined them to talk about astroturfing and some other issues as I’m quoted in their course text, Shel Holtz and John Haven’s excellent Tactical Transparency.

My speaking notes were brief and included the examples below along with a look at WOMMA’s code of ethics and Honesty ROI.

Examples

Tweets From The Students

Kelli told me her students were a bright bunch and they didn’t disappoint. Here are a selection of their best tweets from the lecture that should give a flavor of the conversation.


Thanks again for being a great audience J412!

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