A few videos from Rwanda

Posted by Paull Young | Posted in charity: water, Internet, Life | Posted on 02-12-2014

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Earlier this year I had the good fortune to visit charity: water and visit amazing projects we’ve funded in the Rulindo district of Rwanda.

Here’s a couple of the videos we made:

A donor update for everyone who gave to the 2010 September Campaign (including my donors!):

September Campaign 2012 Rwanda Update from charity: water (special donors) on Vimeo.

A corporate video for Keurig Green Mountain, that then raised $100,000 through online sharing:

And the video that was most viewed (400,000 times!), this thank you for YouTube star PewDiePie:

Thoughts on the #ALSIceBucketChallenge

Posted by Paull Young | Posted in charity: water, Current Affairs, Internet, Life | Posted on 19-08-2014

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Yesterday I was ‘nominated’ for the #ALSIceBucketChallenge. But I won’t be joining in. And here’s why.

It’s not because of the nomination. In fact, I like the video the good folk at OneLife made much more than most of the ice dumping videos I’ve seen on Facebook, because of the section at the start taking the time to outline what exactly ALS is:

(it’s really a good little video, check it out)

I’m not knocking back the nomination because I think the #ALSIceBucketChallenge is slacktivism or that the #NoIceBucketChallenge is a better option. Heck, I don’t even think it’s a waste of water. And if you know me, you’ll know I don’t mind looking stupid for a good cause.

One of the biggest things I’ve learned at charity: water is that people are good, but people are lazy. So I’ve loved watching the Ice Bucket Challenge activate people for good, when the alternative would have been nothing. But you’ve got to question whether a trend has run it’s course once Vin Diesel is challenging Vladimir Putin.

As usual, Seth Godin hits the nail on the head:

According to recent data about the ice bucket challenge making the rounds, more than 90% of the people mentioning it (posting themselves being doused or passing on the word) didn’t make a donation to support actual research on an actual disease. Sounds sad, no?

But I think these slacktivists have accomplished two important things at scale, things that slacktivists have worked to do through the ages:

  1. They’ve spread the word. The fact is that most charities have no chance at all to reach the typical citizen, and if their fundraising strategy is small donations from many people, this message barrier is a real issue. Peer-to-peer messaging, even if largely ego-driven, is far better than nothing. In a sideways media world, the only way to reach big numbers is for a large number of people to click a few times, probably in response to a request from a friend.
  2. Even more important, I think, is that they normalize charitable behavior. It’s easy to find glowing stories and infinite media impressions about people who win sporting events, become famous or make a lot of money. The more often our peers talk about a different kind of heroism, one that’s based on caring about people we don’t know, the more likely we are to see this as the sort of thing that people like us do as a matter of course.

Spreading the word and normalizing the behavior. Bravo.

But I won’t be doing the ice bucket thing for more personal reasons. I’m about to spend the next few weeks trying to inspire my friends to give to bring clean water to people in the Sahel. A place where women are working hours a day pulling buckets of dirty water from 60 feet underground in the heat of the desert. And a place, and a life, that my friends probably don’t know exist if I can’t tell them.

It doesn’t feel right to tip a bucket of ice on my head for social media when I’m spending so much time thinking about kids who might not see ice in their lifetime.

Instead, I’ll make donations:

1. To ALSA — I’ve learned from the ice craze that it’s a worthy cause

2. To Project ReMind for FTD — a debilitating terminal disease not unlike ALS that hasn’t benefited from the same publicity, but that I’ve seen impact people I care about

3. To this charity: water campaign and their #CleanWaterChallenge

And I’ll continue to try to inspire people to watch this film and give to make a huge change in the lives of people in the Sahel:

How to Build a Brand That People Don’t Buy, They Join

Posted by Paull Young | Posted in Business, Events, Internet, Marketing | Posted on 29-03-2014

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I had a lot of fun on this Social Media Week Panel with the very intelligent Susan McPherson, Rowan Gormley from Naked Wines and Maxine Bedat from Zady.

Check it out to see our thoughts on building a movement and driving action online and offline.

In a Jelly World, Your Brand Needs Advocates

Posted by Paull Young | Posted in Business, charity: water, Internet, Marketing | Posted on 12-01-2014

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This week Twitter co-founder Biz Stone unwrapped his newest creation, the mobile search engine ‘Jelly‘. At first glance, it’s simple: post a picture and a question, people answer it in the app. However, it highlights a continued trend boosting the importance of building advocates for your brand.

I downloaded the app immediately and started playing with it – mainly because I’m a huge Biz Stone fan after reading Nick Bilton’s exceptional Hatching Twitter. But it was this Thursday while participating in a panel for the Wildlife Conservation Society (with some very, very clever people) that the shift this app represents really came to the fore for me.

We had a discussion about fundraising and the big question about what’s more valuable: chasing a few major donors (who can give millions), or targeting thousands of much smaller donors. Now in that argument, I come down passionately on the side of the little guys. It’s why our focus at charity: water is on building a grassroots movement of inspired people actively giving, fundraising and influencing their peers. We have amazing major donors, but the real power of the movement is delivered by thousands of normal people running their own word-of-mouth marketing campaigns for the water cause.

We don’t want people to give quietly, and we don’t want them to give out of guilt. We want people to become vocal advocates to influence their friends to care.

So during the WCS panel we put forward the thought experiment of who would come to mind if an individual starts looking for an organization that cares for friendly sloths – like this guy:

To do a very quick piece of active research, I posted a pic of the happy sloth above on Jelly directly from my seat on the panel, and asked “What’s a great organization to give to that supports sloths?”

Within a couple of minutes, my mate Frank Danna down in Houston responded, recommending a small organization in Costa Rica named the Sloth Sanctuary.

This was followed up by one suggestion for the WWF from a stranger, but also two more recommendations for the Sloth Sanctuary from my good friend Shawn Cheng and another stranger. And sadly no mentions for the Wildlife Conservation Society (a great organization).

I’d never heard of the Sloth Sanctuary before, but if I was going to give time or money to help out Sloth’s now it’s them I’d support. They’ve built a brand that creates advocates, and like every human I trust my friends recommendations above any other source.

This means that your brand needs advocates. Especially in a Jelly World.

#PANTSFORPAULL – Citi Bike and J Crew: I love you

Posted by admin | Posted in charity: water, Humour, Internet, Life, Marketing | Posted on 09-12-2013

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This Friday I was rushing to work for an early morning meeting, so as per usual I jumped on a Citi Bike from the rank outside my apartment.

It was lightly raining so there were plenty of bikes available, but as I cruised down Avenue B and took a sharp turn onto 3rd street the bike slide out from under me and I took a tumble on the wet ground. What a way to start a Friday.

Now this tweet got a bit of reaction — nothing funnier than a fella falling off his bike on the way to work. My good friend Ryan wanted to make sure I was ok. I was fine. Pants… not so much.

Now at this point in the morning I take my soggy pants and head into 4 straight hours of meetings (working at charity: water in December is intense!).

I emerge from the conference room to find one of our awesome interns at my desk who hands me two small cards and says “um… Citi Bike just delivered this for you???”

And then I spot this tweet:

Sure enough, Citi Bike and the good folk at J Crew delivered a couple of gift vouchers to my office for some brand new pants. And made my day.

I love this so much. I’m already a huge fan of Citi Bike, and now I’m a new J Crew customer. Marketing is all about relationships, and every relationship needs to have mutual benefit.

Citi Bike and J Crew, I love you — and people love brands being human:

 

While some others just like making fun of their mates:

 

Chase Community Giving Interview: Building a Movement Online

Posted by admin | Posted in Business, charity: water, Events, Internet, Marketing | Posted on 09-08-2013

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I sat down with the Chase Community Giving team after a panel at the DoGoodBetter conference in NYC last week to chat about building online movements.

Please excuse the apparent spray tan, blue pants, cowboy boots and calculator watch.

 

Hubspot Biz Talk: charity: water’s digital and marketing strategy

Posted by Paull Young | Posted in charity: water, Events, Internet, Marketing | Posted on 31-03-2013

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If you’re interested in charity: water’s digital and marketing strategy — this video is for you!

 

The good folk at Hubspot recently hosted my team and I at their Boston HQ and invited me to deliver a Biz Talk for their staff. I lead with info on the water issue and the story of charity: water, before diving into our marketing strategy and some learnings.

Enjoy!

Australian Global 50 & Global Citizen Festival

Posted by Paull Young | Posted in Australia, charity: water, Events, Internet, Life | Posted on 10-02-2013

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While my time to blog has dipped considerably compared to the pre-Twitter days of 2007 and 3 posts a week, I still view my blog as my real ‘home’ on the web.

As such, sharing two pieces of personal news for posterity.

Australian Global 50

I was surprised and honored this past Australia Day to be recognized by the Australian Trade Commission as one of the ‘Global 50′ Aussie expatriates making an impact on the world.

See the full list here, it’s an impressive group and I’m honored to join them due to the great work of my team at charity: water.

Global Citizen Festival

Here’s a quick video of the most nerve-wracking moment of my life to date – sharing charity: water’s commitment to raise $100 million for clean water by 2015 alongside Katie Couric at the Global Citizen Festival in Central Park.

The Global Citizen Festival was an amazing event led by the incredibly impressive Aussie Hugh Evans, and featured some of the world’s top bands alongside the most impactful causes, in front of an audience of 70,000 passionate world changers and the world’s largest ever live stream audience!

Speaking to a crowd of 50,000 in the middle of the world’s greatest city, on a stage shared with the Foo Fighters & Neil Young, isn’t something I’ll forget quickly — even if it was only a sentence!

Big News: Google Global Impact Award for charity: water

Posted by Paull Young | Posted in charity: water, Internet | Posted on 04-12-2012

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Really exciting day at work today as Google announced us as a recipient of a Global Impact Award. I’m currently flying across the US to speak alongside the Google team at the Social Innovation Summit in Silicon Valley tomorrow, but thought I’d share this quick update.

From the charity: water blog:

Today, we’re excited to announce that we’re launching a $5 million pilot project with Google to develop remote sensor technology that will tell us whether water is flowing at any of our projects, at any given time, anywhere in the world. Google has funded this entire initiative through the new Global Impact Awards. This award will help charity: water further advance transparency and sustainability in the water sector.

Although our staff and local partners visit our programs frequently, it’s simply not possible to visit every project often enough to ensure that water is flowing all the time. Thanks to this Global Impact Award from Google, we’ll be able to go from hoping that projects function over time, to knowing that they are.

Over the next few years, we’ll develop and install 4,000 low-cost remote sensors in our existing and new water projects in several countries.

Mashable Social Good Summit Panel: Crowd Powered Philanthropy

Posted by Paull Young | Posted in Business, charity: water, Events, Internet, Marketing | Posted on 27-09-2012

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This week I represented charity: water on a panel at the Mashable Social Good Summit alongside Meetup founder Scott Heiferman, Indiegogo co-founder Danae Ringelmann and Mashable’s Matt Silverman.

Here is the full 15 minute panel:

In particular awesome to sit next to Scott Heiferman, one of the smartest internet entrepreneurs out there and one of the only people in the world who has built a web platform to unite people in the real world.

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