How to Build a Brand That People Don’t Buy, They Join

Posted by Paull Young | Posted in Business, Events, Internet, Marketing | Posted on 29-03-2014

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I had a lot of fun on this Social Media Week Panel with the very intelligent Susan McPherson, Rowan Gormley from Naked Wines and Maxine Bedat from Zady.

Check it out to see our thoughts on building a movement and driving action online and offline.

Chase Community Giving Interview: Building a Movement Online

Posted by admin | Posted in Business, charity: water, Events, Internet, Marketing | Posted on 09-08-2013

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I sat down with the Chase Community Giving team after a panel at the DoGoodBetter conference in NYC last week to chat about building online movements.

Please excuse the apparent spray tan, blue pants, cowboy boots and calculator watch.

 

Hubspot Biz Talk: charity: water’s digital and marketing strategy

Posted by Paull Young | Posted in charity: water, Events, Internet, Marketing | Posted on 31-03-2013

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If you’re interested in charity: water’s digital and marketing strategy — this video is for you!

 

The good folk at Hubspot recently hosted my team and I at their Boston HQ and invited me to deliver a Biz Talk for their staff. I lead with info on the water issue and the story of charity: water, before diving into our marketing strategy and some learnings.

Enjoy!

Australian Global 50 & Global Citizen Festival

Posted by Paull Young | Posted in Australia, charity: water, Events, Internet, Life | Posted on 10-02-2013

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While my time to blog has dipped considerably compared to the pre-Twitter days of 2007 and 3 posts a week, I still view my blog as my real ‘home’ on the web.

As such, sharing two pieces of personal news for posterity.

Australian Global 50

I was surprised and honored this past Australia Day to be recognized by the Australian Trade Commission as one of the ‘Global 50′ Aussie expatriates making an impact on the world.

See the full list here, it’s an impressive group and I’m honored to join them due to the great work of my team at charity: water.

Global Citizen Festival

Here’s a quick video of the most nerve-wracking moment of my life to date – sharing charity: water’s commitment to raise $100 million for clean water by 2015 alongside Katie Couric at the Global Citizen Festival in Central Park.

The Global Citizen Festival was an amazing event led by the incredibly impressive Aussie Hugh Evans, and featured some of the world’s top bands alongside the most impactful causes, in front of an audience of 70,000 passionate world changers and the world’s largest ever live stream audience!

Speaking to a crowd of 50,000 in the middle of the world’s greatest city, on a stage shared with the Foo Fighters & Neil Young, isn’t something I’ll forget quickly — even if it was only a sentence!

Mashable Social Good Summit Panel: Crowd Powered Philanthropy

Posted by Paull Young | Posted in Business, charity: water, Events, Internet, Marketing | Posted on 27-09-2012

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This week I represented charity: water on a panel at the Mashable Social Good Summit alongside Meetup founder Scott Heiferman, Indiegogo co-founder Danae Ringelmann and Mashable’s Matt Silverman.

Here is the full 15 minute panel:

In particular awesome to sit next to Scott Heiferman, one of the smartest internet entrepreneurs out there and one of the only people in the world who has built a web platform to unite people in the real world.

The 3 conversations I’ll be having at SXSW

Posted by Paull Young | Posted in Business, charity: water, Events, Marketing | Posted on 07-03-2012

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I’m heading to Austin, Texas, this weekend for my third consecutive SXSW. It’s a huge few days, and while tiring, an event I always look forward to for a chance to connect with many friends and build new relationships.

If you’ll be there please leave a comment or tweet me; if you’re reading this I’d love to see you.

Without further ado, here are the three main conversations I’ll be having in Texas:

1. What are you up to that’s cool?

You’ll never find as many smart digital people in one place as these few days in Austin. I’m looking forward to learning new things and getting inspired by other peoples work.

Big new ideas often pop at SXSW: Twitter got a huge boost there early on, Foursquare launched there, and this year I’m tipping Highlight will get people chatting – it’s the most interesting app I’ve found for some time.

2. charity: water is hiring – know anyone?

charity: water is hiring across the board this year and we need great people to help us change the world. We’re looking for a range of tech people, project managers, fundraisers and more.

In particular, I’m personally hiring two roles and it’s likely the right people for them will be at SXSW:

  • Director of Corporate Partnerships: an authentic, strategic, digitally-savvy biz dev person who can raise $5 million from corporates this year while building a plan to do $30 million in 2015.
  • Marketing Analyst: a data person who will be responsible for building a personal automated email program for us and will work on defining and measuring our marketing efforts.

3. Can you or your brand help charity: water this year?

We’re aiming to raise $25 million this year, 100% will directly fund clean water projects. We’ve got a bunch of exciting campaigns launching throughout the year and many ways individuals or brands can get involved. I’ll be looking to recruit more great partners to help them make our story their story and bring the water crisis to more people.

In particular, I’ll be trying to marshall support for a huge online campaign we’re launching for World Water Day on March 22. If you’re interested in learning more about it – ping me!

Will you be at SXSW? If so I’d love to see you!

Smart CMO Virtual Forum

Posted by Paull Young | Posted in Business, charity: water, Events, Internet, Marketing | Posted on 17-01-2012

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Last year I was honored to be invited to record a session for the Smart CMO Virtual Forum, an innovative online event providing top-notch content to a remote audience.

The Smart CMO team just shared a video of my session to share with all of you, check it out to hear about all the work we’re doing in marketing at charity: water:

The next Smart CMO virtual forum is scheduled for March 1 2012 – sign up to see more content like the above, from even better speakers than yours truly, such as the CMOs for both the NFL and SAP.

charity: water in Sydney

Posted by Paull Young | Posted in Australia, Business, charity: water, Events, Internet | Posted on 21-11-2011

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I’m currently home in Australia visiting family and I’m taking the opportunity to host an event in Sydney to share the story of charity: water.

If you’re in Sydney this Thursday, November 24, I’d love for you to join us at the Exchange Center at 6pm for drinks and a presentation.

RSVP here to join us!

Presentation: Social Media for Nonprofits

Posted by Paull Young | Posted in Business, charity: water, Events, Internet | Posted on 02-08-2011

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This Thursday I’m speaking at the Social Media for Nonprofits conference in NYC, talking about charity: water’s digital approach via a case study of the 2010 September Campaign.

If you can get to the event on Thursday in NYC please join us, but if not – never fear! I covered similar content earlier this year at the Fundraising Day conference and the awesome folk at SankyNet were good enough to record and share my presentation.

Here’s the video:

And here’s the slides on slideshare:

Social Media Week Panel on Entrepreneurship

Posted by Paull Young | Posted in Business, charity: water, Events, Internet, Marketing | Posted on 30-09-2010

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Last week I appeared on a video panel for Social Media Week hosted by the State Department. I joined Rachel Shechtman of TOMS Shoes and Oren Michels of Mashery to discuss entrepreneurship.

Video here, the sounds isn’t great but the content was pretty solid. Was a lot of fun – especially fielding questions from Argentina, Colombia and Benin thanks to the reach of the State Department.

Also, I’ve gotta take kudos for the set design – Rachel and I were locked in a storage cupboard at the Passport Office and had to wrangle together a backdrop out of what we could find in the room… hence the giant American Flag sitting behind us!

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