Last year I was honored to be invited to record a session for the Smart CMO Virtual Forum, an innovative online event providing top-notch content to a remote audience.
The Smart CMO team just shared a video of my session to share with all of you, check it out to hear about all the work we’re doing in marketing at charity: water:
The next Smart CMO virtual forum is scheduled for March 1 2012 – sign up to see more content like the above, from even better speakers than yours truly, such as the CMOs for both the NFL and SAP.
If you can get to the event on Thursday in NYC please join us, but if not – never fear! I covered similar content earlier this year at the Fundraising Day conference and the awesome folk at SankyNet were good enough to record and share my presentation.
Video here, the sounds isn’t great but the content was pretty solid. Was a lot of fun – especially fielding questions from Argentina, Colombia and Benin thanks to the reach of the State Department.
Also, I’ve gotta take kudos for the set design – Rachel and I were locked in a storage cupboard at the Passport Office and had to wrangle together a backdrop out of what we could find in the room… hence the giant American Flag sitting behind us!
You should attend the Word of Mouth Super Genius conference in New York on July 20. Learn from the best in the business, get hands on knowledge from people who are ‘doing’ not just talking, and best of all: support charity: water.
Register for the conference and use the code ‘paullismyhero‘ to get $101 off the registration fee… or you can donate that $101 to the events’ mycharitywater fundraising campaign. By doing so you’ll provide clean water to 5 people in the developing world for 20 years.
I’ve attended dozens of social media and word of mouth conferences over the past few years and I rarely get truly excited for them – Word of Mouth Super Genius is a rare one that bucks that trend. The sessions all focus on short, sharp ‘how to’ information, not the standard ‘social media bingo‘ highlights: ‘customer service is marketing’, ‘social CRM’, ‘United Breaks Guitars’ etc that you’ll hear at each and every conference.