#PANTSFORPAULL – Citi Bike and J Crew: I love you

Posted by admin | Posted in charity: water, Humour, Internet, Life, Marketing | Posted on 09-12-2013

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This Friday I was rushing to work for an early morning meeting, so as per usual I jumped on a Citi Bike from the rank outside my apartment.

It was lightly raining so there were plenty of bikes available, but as I cruised down Avenue B and took a sharp turn onto 3rd street the bike slide out from under me and I took a tumble on the wet ground. What a way to start a Friday.

Now this tweet got a bit of reaction — nothing funnier than a fella falling off his bike on the way to work. My good friend Ryan wanted to make sure I was ok. I was fine. Pants… not so much.

Now at this point in the morning I take my soggy pants and head into 4 straight hours of meetings (working at charity: water in December is intense!).

I emerge from the conference room to find one of our awesome interns at my desk who hands me two small cards and says “um… Citi Bike just delivered this for you???”

And then I spot this tweet:

Sure enough, Citi Bike and the good folk at J Crew delivered a couple of gift vouchers to my office for some brand new pants. And made my day.

I love this so much. I’m already a huge fan of Citi Bike, and now I’m a new J Crew customer. Marketing is all about relationships, and every relationship needs to have mutual benefit.

Citi Bike and J Crew, I love you — and people love brands being human:

 

While some others just like making fun of their mates:

 

Comments (3)

Reminds me of the good ‘ol days! Great story.

[...] falling off his Citi Bike on a rainy ride through the East Village, charity: water digital director Paull Young composed a Tweet detailing the accident and included @CitiBikeNYC in the message. Started my day [...]

[...] If you need to instill a little faith back into humanity today, this is the read for you. Find out what #PantsForPaull is all about. [PaullYoung.com] [...]

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