September Campaign for Rwanda

Posted by Paull Young | Posted in charity: water, Current Affairs, Life | Posted on 30-08-2012

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The September Campaign was how I first heard of charity: water. Back in 2008 Beth Kanter sent a tweet about ‘giving up’ your September birthday for clean water. Being a September baby, I clicked through to the charity: water site, started a campaign… and the rest is history.

Every September Campaign is special, and this year I’m excited to share an epic story of redemption from Rwanda. Rwanda’s a country I’ve always thought deeply about as I’ve tried to make any sort of understanding of the 1994 genocide that saw 1 million people killed with machetes.

It’s been amazing to me to learn how much Rwanda’s moved forward, and it’s an honor to be able to try to help the people there get the most important leg up: access to clean and safe drinking water.

Check out our video trailer to learn about the campaign, and if you’d like to help I’d love you to donate for my birthday!

And here’s the second video we posted on the history of Rwanda: “The Spirit of Rwanda”

I hope you’ll check out the September Campaign, and I’d be honored if you’d donate to my birthday campaign — just $65 can bring one person clean water in Rwanda!

AMEX bought me a steak, Visa made me walk around an airport

Posted by Paull Young | Posted in Business, Current Affairs, Internet, Marketing | Posted on 09-08-2012

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I had a striking experience this week seeing old and new marketing clash head on in a battle between two of the world’s largest companies: Visa and American Express.

Sunday

I’m at Heathrow Airport waiting for my flight back to the States after watching my mate Ben St Lawrence run for Australia in the 10,000 meters final at the Olympics. With some time to kill before my flight, I decide to buy a Tshirt from the Olympic store to mark the occasion. I line up for 15 minutes, get to the counter… and can’t pay. The Olympics only accept Visa.

I only have a few coins left in my wallet, so have to trudge around the airport, pull out 20 quid from an ATM (with a foreign penalty) and go back to the Olympic store to buy my shirt. I curse Visa under my breath the entire flight home.

Monday

Every Monday a few of my mates get together for a steak night. I check in on Foursquare, as is my habit. Immediately I’m notified that American Express has a $5 off deal in the restaurant, because I’ve signed up for Amex Sync.

I tell all my friends about the deal, they check in and get a discount too. We all pull out our American Express cards instead of cash to pay the bill. American Express save us $20, and we have a positive conversation about their brand as we walk home.

I tweet about the #steakscore, and when I wake up I see a tweet @ me from Amex:

American Express bought me a steak and made me smile. Visa made me walk around an airport and frown.

This post says it best:

If you want people to like you, give them something. If you want people to hate you, take something away from them. 

 

Video chat with Philanthropy News

Posted by Paull Young | Posted in Business, charity: water, Internet, Marketing | Posted on 07-08-2012

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The good folk at Philanthropy News recently grabbed me for a quick flip-cam video interview for some insight on how we approach online community and fundraising at charity: water.

Short 8 minute video here:

 

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