The Power of Thank You

Posted by Paull Young | Posted in Business, charity: water, Marketing | Posted on 25-09-2011


This September charity: water turned five. Here’s how we celebrated:

We made hundreds of personal thank you videos for our donors and supporters. You can see them all on a special YouTube channel here, and our staff favorites are up on the blog here.

It was cool to get a great response from Alyssa Milano for this video:

And my personal favorite was getting to say thank you to Andrea Harrison’s dog, Sabin:

I’ve rarely felt as happy and professionally fulfilled as I did on our 5th birthday as we got to say thank you to our donors and show them what they mean to us.

This comment from Beth Kanter stood out, and shows why I was so proud of my team for their work on this:

The videos feature staff and you can just feel the love they have for people who share the organization’s passion for its mission of getting clean water to people around the world.

I view digital and marketing strategy through the sphere of relationships, and there is no better way to build a strong relationship than to give back to those who give to you!

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