Video: Cause and Brand Partnerships with Simon Mainwaring

Posted by Paull Young | Posted in Business, charity: water, Internet, Marketing | Posted on 24-06-2011

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Last week a good friend of charity: water Simon Mainwaring stopped by the office during his NYC trip for the launch of his new book We First.

Not only is Simon a fellow Aussie (so you know he’s a good bloke), he’s also one of the smartest people thinking forward about how capitalism will change as the consumer conscious starts to guide purchase decisions (enabled in large part by the Internet).

I’m a big fan of Simon’s work so I took the chance to film a quick flip cam video with him in our office. Here’s the result – a quick conversation between the two of us focused on the future of cause marketing and brand partnerships with non-profits:

Brand & Cause Partnerships with Simon Mainwaring from Paull Young on Vimeo.

If you enjoyed that (I hope you did!) then you’ll love Simon’s book. I’m biased because he’s a mate, but I strongly recommend a read of We First to any marketer – it will help us not only lift the brands we represent, but also show how we can play a role in making the globe a better place for brands and consumers alike!

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