I’m extremely proud of my team at charity: water today as we launch our annual September campaign – an online movement to raise $1.7 million for Central African Republic in order to provide access to clean and safe drinking water to the Bayaka people.

Since 2007 charity: water has asked people to give up their birthday and ask for donations instead of gifts, with 100% of money raised directed to water projects. This was how I first met the charity, donating my September birthday back in 2008.

This year is our biggest campaign yet. My coworkers at charity: water have been doing work that is nothing short of amazing. In addition, Razorfish and Golin Harris have donated time, energy and brain power pro bono to help our campaign along – I’ve been incredibly impressed by the smarts of our agency team.

We need your help to spread the word. Please spend a few minutes to watch our campaign video, and then I have 3 asks for you.

Give Up Your September Birthday

Are you born in September? Then please give up your birthday and fundraise with us. 100% of donations will fund clean and safe drinking water projects in C.A.R. (we even pay back the credit card fees).

Not born in September? You can still fundraise!

Donate

$20 gives one person clean water in C.A.R., donate at charitywater.org/september.

Donate Your Facebook Status

The good folk at Buddy Media have donated us their platform, so on the charity: water Facebook page you can send virtual jerry cans, do a quiz on C.A.R. and see more videos and photos. Every day we’ll be posting a behind-the-scenes video from the field that only fans will be able to see.

Help us spread the word of September, the Bayaka and charity: water on Facebook by posting this video to your Facebook status:

http://www.facebook.com/video/video.php?v=749305803385