Posted by Paull Young | Posted in Business, charity: water, Humour, Internet, Marketing | Posted on 11-08-2010
As we move onto best-in-class technology (the Silverpop tech and services really do rock – I can’t endorse them highly enough) we also want to clean up our list and make sure all our subscribers are completely happy. So in a recent mailing we placed a prominent ‘unsubscribe’ link at top and bottom of our mailing, and pointed them to this page:
The users choice – unsubscribe, OR watch this video featuring our fearless leader Scott Harrison getting the clean water treatment:
The results so far:
- over 70,000 emails sent
- around 100 unsubscribes
- 740 views of the video
We’re pretty happy with an unsubscribe rate at close to a thousandth of a per cent, and that over 7 times that many watched the video and stayed with us. Plus, we love another chance to have a personal touch with our network of supporters.
If you would like to opt-in to our occasional emails and help us provide clean and safe drinking water to the 1 billion people living without it, just click here to sign up.
Many thanks to the folk at Groupon for sparking this idea!