Nearly 5 million people have watched this guy REALLY enjoy a double rainbow.

And old mate’s comments at the 2 minute mark of this interview really highlight how the media landscape is changing:

• “The whole thing is just a trip. It’s this cheap camera I bought on Ebay 6 years ago for $250. It’s easy to upload on YouTube so that’s what I use”

If this bloke can entertain 5 million people… what hope does big media have?