Fixing Your iPhone and Apple Customer Service

Posted by Paull Young | Posted in Business, Humour, Life, Marketing | Posted on 08-07-2010

1

I’ve been an iPhone user for three years, and like many iPhone owners I’ve cracked my screen (twice). And also like many iPhone owners I’ve had many a horrible experience with Apple and ATT’s arrogant approach to customers.

I knew that the Apple store would charge me an arm and a leg, despite the fancy decor and Genius Bars. So I typed ‘fix iPhone’ into Yelp and found Dr Brendan near me in the East Village who would fix it for $60.

I entered his small East Village apartment to find a bunch of people lining up, two friendly blokes fixing phones and a phone ringing off the hook. To my surprise they’d been featured on CNN today and a legion of similarly disaffected Apple customers had found salvation.

The bigger story here: can a brand like Apple really get away with treating its customers so badly they’ve created a black market in customer service? Dr Brendan’s service was great, but I must admit climbing four flights of steps to a small East Village apartment had me feeling like I was doing a drug deal.

The quote to sum it all up comes from one of Dr Brendan’s other customers today, a hospital employee with a cracked screen:

“Apple’s a total asshole to me. The one time I went in there I scheduled an appointment, you have to wait, they tell you they can’t fix it…”

My advice – if you’re in NYC with a cracked screen or other issue see Dr Brendan. If you’re in the market for an iPhone: buy something else.

Comments (1)

Just noticed your blog post. Thanks for the kind words. I’m one of the technicians at drbrendan Mac repair and just wanted to let you know that we appreciate the write up and that we’ve moved up the block. Were now located at 8 St marks place and it’s a just a few steps down into our office instead of 5 flights of stairs (that alone is worth celebrating). Again, thanks for post, we really appreciate it when satisfied customers sprea the word.

This site is protected by Comment SPAM Wiper.