Through this process I learned the full extent of the shocking truth of the world’s water crisis. I learned that close to one billion people lack access to clean water. I learned that unsafe water and lack of basic sanitation caused 80% of diseases and killed more people each year than all forms of violence (including war). And I learned that via charity: water and their 100% model (with every dollar heading directly to water projects) that $20 can give one person clean water for 20 years.
And today, I’ll make this mission the purpose of my work life as I join charity: water’s executive team as Director of Digital Engagement and Fundraising.
If I had to narrow my motivation down to 3 key items though, it would be the following:
1. The Cause: 1 in 8 people in the world lack access to clean water. It’s a problem that can be solved with the right mix of ingenuity, hard work and cold hard cash. It’s a gigantic task, but there’s few out there more worthy of taking on – the gift of water can truly transform lives.
2. The Model: Every single cent donated to charity: water is used to fund water projects. No waste. Administrative costs are covered by other donors: everything from our team’s wages to the ink in the office printer. No confusion. It’s a new approach to charity.
3. Proven Digital Innovation: A website that looks better than nearly any corporate. Every well that is built is marked on Google Maps. 1.3 million people follow them on Twitter, they were the focus of the first Twestival and they’re even held up as an example by Twitter for other causes. In short, this non-profit is a true digital organization.
And the best part of all of this? YOU can help. I want your money, your sweat, your voice and your brain… or any of the above
Your Money - Make a Donation
The most important element for the millions without water is access to your money. As I said, as little as $20 can give one person clean water for 20 years. The first thing I’ve done as a charity: water employee is to ‘eat my own dogfood‘ and launch my own fundraising campaign – so if you were going to say congratulations remember there’s no better way to do so than by contributing $20 in my name! (and please do report back on the donation process – there’s nothing like feedback).
Your Sweat – Run a Fundraising Campaign
There’s only one thing I’ll love more than our donors in my new role, and that’s our fundraisers. There’s many ways you can raise money for the cause, you could give up your birthday for the cause just like Alyssa Milano, you could climb a mountain, heck, it’s so simple an 8 year old can do it! The only bounds are your creativity, and if you plan to fundraise for us do be sure to let me know!
Your Voice – Follow us Online and Spread the Word
Even if you can’t donate or fundraise right now there are a range of other things you can do to support us – importantly you can help spread the word and introduce us to your network. Please check out the links below and stay connected:
Your Brain – Share your ideas, your connections, your organizations
Please feel free to reach out to me with any of your ideas or thoughts on how you can help. I’ll always have time for you and every piece of support is valuable.
I know many of you are marketers or corporate folk – I’d love to find ways to get the support of your clients, your employers and your coworkers. Likewise I know I’d like to draw on your professional expertise no matter what your background and skill set.
So if you’re interested in lending your professional support now or down the track please leave a comment or drop me an email, at least then I’ll know I can reach out to you in future without fear of being needy.
I’ll be trying to blog regularly here and share insights on how we continue to develop charity: water’s digital program. I hope you can all subscribe and come along for the ride!